on personal branding

 hi darlings ! ⋆. 𐙚 ˚

this isnt going to be like most of my other posts, but i needed to yap!

personal branding is something ive been thinking about a lot lately. i know that my generation is caught in a cycle of radical indiviualism turning into conformity, but honestly, i think personal branding is important, used the right way!

to get it out of the way, i know there's a line when it comes to creating your brand/aesthetic. i think that line is when it becomes narcissistic, or you obsessively avoid being like others. 

but we're smart, we can avoid that!!

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i havent fully discovered my personal brand yet, but im getting there. so lets talk about the steps !

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step one: what do you actually like?

something i found really helpful was just making a list of things i *actually* love, regardless of the aesthetic. this could be colors, books, movies, places, styles, feelings, anything really!

chances are, you'll find that they go pretty well together! and if not, dont worry. not everything is perfect, and contradiction is what makes someone interesting :)

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step two: who are you?

write five words to describe your personality, or the one you want.  it might be helpful to ask friends during this step! how do you make people feel? are you chill, fun, melancholy, optimistic? 

this is really important for your brand because your personality is who you really are, and you should build your aesthetic around it, not the other way!

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step 3: put it together

now is when you add your favorite things and personality, and make it into a unique, romanticizable vibe.

id recommend taking your favorite color scheme, media, styles, and seeing how they interact! then choose the things you love the most that go well together, and that's your aesthetic.

when this is done, make a moodboard! here's mine, as an example:

i love swans, fashion, teddy bears, and matcha so i built it around that + visuals i like ₊˚⊹ᰔ

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step 4: curate the vibe you give to people

i think its really comforting that you get to choose how others perceive you. that might be toxic. idk.

but i think it can be fun to curate how you speak, how you dress, and just some little things to be who you want to be!

for example, choose some things you'd like to say regularly (catchphrases but not catchphrases, yk?) and maybe make a moodboard for your style! and analyze how you interact in everyday life. 

i hope you already love who you are, but being a little aesthetic sometimes can be fun!

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and thats pretty much it <3 its also really helpful to make a playlist that gives a perfect feeling

bye !! i hope you all have a perfect day <3

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